If you didn’t read part 2 you can go here to read it before starting this one.
#21: Double-Check the Reply Address
Do not forget that a lot of people probably plan on responding to your emails. Be sure the sending email address is a valid reply-to address. This way, people who have specific questions can easily reach you. Do not forget to frequently check and reply to your emails!
#22: Allow Readers to Unsubscribe
Always, always, ALWAYS include the unsubscribe option in every email. Sometimes, people simply receive too many emails and can no longer receive yours on a regular basis. While this happens sometimes, remember that you don’t like to get too many emails you do not read either. Not everyone you contact will be a match for your company or e-commerce website.
#23: Confirm Unsubscribes
Confirm the people that unsubscribe, and let them know you are sorry to see them go. Remind them that they can always sign back up later if they prefer. This is not only the polite way to handle people who decide they no longer want your emails, but it also leaves them with a pleasant memory and the opportunity to change
their minds later on down the line.
#24: Trim Down Your Emails
Try not to include too much in your emails. Flash and Java are both great and can do wonders for websites, but not only does it seem too much for a simple email, many webmail and other servers simply will not display videos, etc in emails. Use creative graphics and interesting information to draw in new customers, but save the unprompted videos for your home page, or include a link to the videos within the email.
#25: Include Your Physical Address
Be sure to include your business’ street address in your emails. This is United States law, and it makes you look much more professional. Your current business address should be included in ALL correspondence including emails, invoices, and letters. If your customer prefers to respond or reach you by mail, they can do so easily by having this information readily available.
#26: Under-Promise, Over-Deliver
Always make you’re your promotion or whatever it is you are attempting to sell lives up to the emails you send. If you are offering a certain discount, make sure the code you provide is working on your website in advance. Never try to upsell customers and then let them down by having non-working promotional codes, or
by adding a whole lot of stipulations in your promo once they get to the landing page.
#27: Do Not Buy Email Lists
Instead, rely on your current customers passing the word on, or emails you send
as teasers or introductory emails. You can also promote your email lists on your
website and the odds are that interested parties will sign up there. Email lists that you buy are typically either unreliable because they have non-valid email addresses, or you are most likely reaching a demographic that does not fit your niche. In addition, people who end up getting your emails because their address is on a list may be offended by the intrusion.
#28: Offer Rewards
Offer some kind of reward for people who opt-in. You can offer free shipping, a free gift with purchase, or any other type of welcome incentive. By doing this, you can “hook” people in and keep them interested in your emails. That way, they never know what to expect and what other great offers will be coming their way.
#29: Experiment with Subject Lines
Try out different subject lines, and get a feel for the varying test results. In other words, you can send out the same email to hundreds of clients or customers, but change up the subject line for a segment of each. Then, determine using your analytics software which ones are the most effective. This can really help you get a feel for your demographics as well.
#30: Speak to the Reader
Use language that makes the recipient feel as if you are talking directly to them, or involving them in the process. For example, instead of saying “Click here to sign up for the latest news and offerings,” you can say, “Yes, I would love to be a part of your exclusive insiders-only news, promotions, and updates.” By making the reader feel as if he or she is truly special (which they are), you are getting them more involved in the process of customer-business relations.
Using these simple yet effective email marketing tips can be the difference between a bland, boring everyday email newsletter, and an exciting, dynamic information packed email. Utilize your marketing and writing skills together to create emails that will bring in new customers and entice existing customers to bring you repeat business. It may take some practice and a few bumps along the way, but soon you will be able to put together emails that will catch your customers’ eye and keep them interested in all you have to offer, year after year.
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